Pay Per click is a great way to advertise a business; it allows the business to get maximum exposure
whilst targeting the traffic to the businesses website. In other words, having specific  keywords  will
maximise the amount of consumers to your website, more importantly the consumers will be actively
searching for a service that your business provides leading to increased sales. Using a Pay Per Click
search engine is also a great way for a business to keep track of how  many  clicks  they  receive, a
business can evaluate whether their listing is working to its  potential  by  increased  traffic  to  their
website or if improvements need to be  made  to  encourage  more  clicks  e.g.  using  more  specific
keywords.