Are you missing out on this rapidly growing market? The growth of mobile phone internet use cannot be ignored any longer.
Smartphones - especially the iPhone - have revolutionised the way in which mobile phones are used to
access the Internet. With a large, intuitive, multi-touch screen, the iPhone has significantly impacted
the mobile internet landscape. Before its launch, browsing the internet from your mobile phone was
more of a chore than a convenience. Mobile internet browsing is rapidly becoming a viable alternative
to monitor-based internet browsing.
As the mobile phone screen becomes large enough to make mobile internet browsing practical, the
standard LCD monitor used on your PC or Mac is also becoming larger. While the iPhone has a screen
size of 3.5 inches, the smallest LCD monitor available for sale in the market today is 17 inches, with 19,
20 and 22-inch displays becoming more widely used. Designing a website to produce optimum results
from your website traffic means taking full advantage of these screen sizes and resolutions. This means
that you will need to design a website that displays optimally on large LCD monitors as well as a
different website that displays optimally on a mobile phone screen. Each website design needs to have
a different approach. Regardless of where your website is being viewed, the goal is the same: to drive
visitor action. This could be anything from following your company on Twitter, submitting a form, or
making a phone call straight through to buying a product or service.
If your website is designed for the medium it's being viewed on, it will be user-friendly and visitors will be
more likely to take some sort of action. Web 2.0 has raised the bar for the users expectations of
what a good website should look like. A standard website, designed for a 17-inch monitor, needs to
have a high level of graphic design with high quality images, a strong background, clear navigation, and
website conversion principles. While this design will work very well on a computer monitor, the same
design will be far too difficult to view on a mobile phone screen. A website designed for a mobile phone
screen, on the other hand, will use the same website conversion principles but will require a different
style of web design, making it easier for the user to read your text and take action. Essentially, your
mobile site will be a condensed version of your main site, optimised to drive visitor action. PPCnSEO
develops websites that produce results. In other words, PPCnSEO will drive sales or sales leads online.
Any website we design will be made to convert visitors to sales or sales leads this is the same for mobile
Our mobile website design includes:
Mobile Website Strategies: mobile phone users browse the internet differently to computer
users. The first stage in this process is to align the structure of your mobile website with the
psychology of a mobile phone user, while simultaneously driving visitor action. Our online
marketing strategists will review your current website and create a mobile website strategy.
Mobile Website Information Architecture: developing a mobile website requires a different style
of information architecture to a standard web design. As part of the development process, we
will develop the optimum navigation and content display for a mobile phone user.
Mobile Website Copywriting: if required, our copywriters will rewrite the text on your standard
website in a mobile optimised format to ensure maximum user experience.
Call-To-Action Strategy: similar to our standard web development process, we ensure that all
pages of your website include clear calls to action throughout to make it as easy as possible for
on-the-go phone users to take action.
Auto-Discover Functionality: we update your standard website so that when a mobile phone
user visits your website, they are automatically redirected to the mobile version instead. All the
big players do it "“Google, Digg and Facebook "“ and this is what we will do for you.
Form Integration: we integrate website forms into your mobile website so that visitors can
contact you, give you their details or fill out any other relevant forms Clickable Phone Numbers:
we ensure that iPhone users can click on the phone number on your mobile website and
instantly make a phone call.
SEO Integration: we ensure that your mobile website is optimised for SEO, using best practice
mobile SEO methodology.
Mobile Coding Implementation: your mobile website will adhere to the latest mobile website
Mobile Sitemap: we develop a mobile optimised XML sitemap and submit it to the major search
Google Analytics: we set up and integrate Google Analytics into your mobile website, so you
can see a detailed breakdown of how your visitors are interacting with your mobile website.
This also includes conversion tracking.
Mobile Hosting: we help you set up hosting for your mobile website.
Social Media Integration: we ensure that your social media profiles are properly linked to your
mobile site; with 98% of smartphone users accessing Facebook, it's imperative to connect
mobile websites with social media.