How Personalisation Is Changing The Way You Search

How Personalisation Is Changing The Way You Search   Every day Google makes bigger and bigger leaps in the way that they deliver search results in an effort to make Google the smartest and most predictive search engine out there. They track what you search, what sites you go to, what you talk about in your Gmail, where you are, what sort of computer you use, and even what you share on the social networks.... all a bit 'Big brother' really. One of their most recent advancements is in personalisation of the search results. This is in an attempt, as Larry Page (one of the founders and current CEO of Google) says, 'To make google know what you want, before you know you want it'. It takes all this data it has on you and tries to predict what you are going to search for before you even start searching for it. This brings to mind a particular case where a websites traffic is based around the keywords “Bus Hire”. If my colleague searches for this they see the site...
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Interview with Kunyaluk Thubkhun aka Bamboo

Interview with Kunyaluk Thubkhun aka Bamboo What is your position with the PPCnSEO Media Group? I am one of the graphic designers What would you say is the most important aspect of your job? I think the most important part of my job is to ensure I please our customers by coming up with interesting ideas for their products whether it is a website, flyer, advert etct.  What are you most grateful for with your job? I am most grateful for the experience and knowledge the role has so far given me How do you manage to come up with new and exciting ideas everyday? I use my eyes, I look around at everyday things. The internet is also a big world and has many wonderful tips Where do you think your creativity comes from? I think I have always had a creative imagination, I like to use everything that I see, hear & touch and put them together to get some great ideas What is your favourite thing about working for the PPCnSEO Media Group? It makes me feel...
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Things to consider for your new website

Once you have decided that you need a website or to update your current website there are a number of factors to take into consideration and preparations which need to be made. 1. Content What is the purpose of your website? Is it just for information or is it intended to promote and sell your product? Is your product a ‘quick sale/one size fits all’ product or do you need to gather information from your clients first? Website content is the doorway between your product and potential clients. It should be inviting, encourage them to sample the product and close the door behind them once they have stepped inside. It should include text, images and possibly even video. Although your website is primarily a sales and marketing tool it is also important to provide useful information for your client such as ‘how to tips’, links to resources and helpful articles which will keep visitors returning to your site. Aside from your main pages you should also aim to...
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Forget Pandas and Penguins – Meet the Googles New “Hummingbird” Algorithm

Forget Pandas and Penguins – Meet the Googles New “Hummingbird” Algorithm Google is constantly making updates, changes and edits to its search algorithm up to 50 times a month, with little additions like Panda and Penguin (in an attempt to weed out the spammers and people “gaming” the system) but every now and again they do a major overhaul to the entire engine and Hummingbird is one of those big ones! Last time they did this was in 2009 with the Caffeine update. What are the changes that might affect you in the big picture? There isn’t much but it moves closer and closer to a world where Google knows what you want from the most arbitrary search, as well as improving the personalisation functions. The big one is voice search with a deeper understanding of the contextual meaning of what you are talking about. Once upon a time the results that were displayed when you searched for something in Google were based on the exact keywords that you typed in. Now Google...
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Why You Should Consider Radio Advertising to Market Your Business

Why You Should Consider Radio Advertising to Market Your Business If any business wants to succeed then marketing is a must. Marketing plays such a vital role in any business and can ultimately determine the success (or failure) of a company. Whilst there are many options for advertising and marketing in today's world, there is one particular type that people often overlook. Radio advertising is the forgotten gem of marketing. There is a misconception that advertising on the radio is too costly for small business, and perhaps even an obsolete platform to reach audiences.  This could not be further from the truth! Radio advertising is in fact very affordable and one of the most effective mediums for reaching your target audience.   Potential Customers Are you aware that a vast amount of the population listen to the radio on a weekly basis. People wake up to it in the morning, drive to work listening to it, put it on in their workplace...
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Website rankings are yesterdays news

Website rankings are yesterdays news Website rankings are yesterday's news, focus on your conversions!   There are many ways to measure the success of your business online, but gone are the days where ranking number one for a keyword was the ultimate goal. These days, Google personalises everyones' search results in an effort to give you the most relevant website in Googles' eyes. Personalised search results are based on sites which you have visited, bookmarked and spent time on. So now, as a website owner it is much more important to concentrate on other factors such as traffic and conversions, a conversion can be a purchase or an enquiry depending on your type of business. With Google constantly changing the way it displays search results, almost 50 times a month, it's pretty safe to assume that traditional SEO tactics are not as effective as they once were. These days, it's not as simple as getting 10,000 links, or placing your keywords in the the content of your site 1000 times in order...
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So you think you have that killer app idea

So you think you have that killer app idea So you think you have that killer app idea?   You have spent some time thinking about your new app that is going to change the world, however, there are a few things that you’re going to need to do before you drop a tonne of cash on your brainchild! 1) Does it already exist? This is a pretty straight forward one really. Have you spent time on the apple app store, google or android app store, searching for a similar product? If it’s not there you have either come up with something pretty unique or, and this is the big one, there is no demand for it! 2) Is there any demand for it? Have you done any research, more than just asking your mates? There are a number of ways of researching, you could do a survey on Facebook (a personal favorite of mine), you could use survey monkey to create a web based form and then get on some forums or social media platforms and ask for input. This is the hard one for you personally, because you might really believe that...
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Moving without shaking...too much

Moving without shaking...too much Moving without shaking...too much   With the help of some of our valued advertisers and the sterling efforts of most of the management and staff of PPCnSEO and the Pattaya Trader, August saw the complete relocation of all our businesses to the Albartec Business Center on Sukhumvit Road. After taking a lease on extra space next to the existing Trader office, further office space was leased in the main section of the business centre, next to the popular Universe Gym. Also making the move was the radio station studio and the antenna for 105FM. The first task was to engage a reliable, efficient, and hard-working building company to undertake the renovations. That company was Pro-Built (https://www.facebook.com/probuiltinthailand). Overseen by expatriate Englishman, Michael Edwards, Pro-Built lived up to their name, not only smashing through walls and creating doorways, but also painting and decorating and pretty much having most of the extensive work carried out...
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Interview with M

Interview with M   What is your position with the PPCnSEO Media Group? - Programmer What would you say is the most important aspect of your job? - Patience and attention to detail. What are you most grateful for with your job? - For helping to improve my skills more each day. Are you involved in any of the plans for new products and systems in the future? - I always play a part in the planning of new systems and products How do you cope with having to look at a screen full of coding all day long? haha - It is not boring because I have been learning new things all the time. I will also go for a walk or get a drink if my eyes get tired. What is your favourite thing about working for the PPCnSEO Media Group? - I like the overall atmosphere and working environment, not too serious and I feel very comfortable at work. So, moving on from business a little, how do you like to relax and rest those eyes when you are not at work? - Usually Saturday and...
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How To Ensure Effective Banner Advertising For Your Business

How To Ensure Effective Banner Advertising For Your Business  How To Ensure Effective Banner Advertising For Your Business      Did you know that over $12 billion was spent on digital display ads in 2012? This figure is expected to rise to nearly $30 billion  within the next five years. These figures show just why banner advertising should be a part of your online marketing strategy.    The problem that many online businesses face when attempting this form of advertising, is that they  do not know how to create  effective banner ads, ones that convert and ultimately lead to sales. Instead, there are millions of banner ads that are just floating in  a sea of cyberspace clutter.    Thanks to shorter attention spans and an ever increasing amount of digital distractions, it is more important than ever to capture a  potential customers attention with effective advertising design. When people visit websites, they tend to scan them quickly and pay  more...
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PPCnSEO

PPCnSEO

We are an international company serving clients in the UK, Thailand, Australia and worldwide.

Most of our work is conducted in Thailand's seaside city of Pattaya, just outside of Bangkok.

Operating from Thailand we have lower costs, meaning that we can pass on great savings to our customers while still offering a high level of service.

We are approved members of Thailand's Board of Investment, an exclusive program offering privileges to carefully selected international businesses.

Worldwide

Online: http://ppcnseo.com

United Kingdom

Tel:+44(0)203 397 4215
Unit 3384, PO Box 6945,
London, W1A 6US

Thailand

Tel: +66(0)38 232 105
138/1 Thanon Chaiyaphruek,
Muang Pattaya,Amphoe Bang Lamung,
Chang Wat Chon Buri 20150

Australia

Tel: +61(0)28 006 2737