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By Gemma Purnell
Adding regular unique content to your site to increase your industry relevance and in turn your search engine rankings, is ultimately the long term way to online marketing success. However, what if your website is brand new or your industry keywords are very high competition and achieving a first page ranking for your desired search terms is going to take months if not years? Using Adwords with the help of a professional adwords agency can put you at the top of page one tomorrow!
Of course, you will need to bid the necessary amount required to hit the top of first page bid and have a sufficient quality score to keep your costs at a reasonable level. Once your campaigns have been set up, you can pause and enable any number of keywords, ad groups or campaigns at any time. Whenever you need more traffic to your site - just ‘hit the switch’ and hear the phone start to ring.
The sheer reach of the internet is huge and this can be off putting to some adwords novices. Google understands this and not only does it allow you to target people who are searching for your chosen key phrases, you can dictate the time of day, location and even the age range of your potential audience. For example: you can choose to bid more or less on certain days or at certain times of day, exclude certain areas from your targeting or even bid more or less in specific areas. For example if you have a business in Pattaya but you want to advertise all over Thailand, after just a few weeks of running ads you will be able to see which areas are generating you the most sales and choose to bid more in these areas.
Unlike many other marketing types, Google Adwords enables you to run detailed reports on your campaigns, which means that you can refine the campaigns as much or as little as you want to.
In the keyword view, simply click on the details tab to view the exact search terms which generated your ad. Any irrelevant keywords can be added as negative keywords and any popular phrases can be added into your campaign as targeted keywords. On the display network you can identify which websites have generated you the best return on your investment and add them to your campaign as managed placements. A qualified Google advertising professional can help you to make the right choices and help your business get the most out of ppc advertising.
We are an international company serving clients in the UK, Thailand, Australia and worldwide.
Most of our work is conducted in Thailand's seaside city of Pattaya, just outside of Bangkok.
Operating from Thailand we have lower costs, meaning that we can pass on great savings to our customers while still offering a high level of service.
We are approved members of Thailand's Board of Investment, an exclusive program offering privileges to carefully selected international businesses.