The Future of Facebook

The Future of Facebook In the beginning Facebook was primarily used by teenagers and young people to keep in touch with friends. Over recent months Facebook has lost out in popularity with the under 25’s to other networks and apps including Snapchat, Socialcam and Pinterest.   However, Facebook for business has continued to grow, with more and more commercial pages being created everyday. Many people now consider Facebook to be a platform for sharing general news, articles and useful information as opposed to photos of your dinner.   So does this mean that consumers take Facebook seriously and trust the information it provides? Well, a large proportion of the information published on Facebook is taken from reliable sources such as newspapers, magazines, forums and blogs so it is just as reliable as the publisher providing the content.   One of the main benefits of Facebook is the ability to connect with other people who have similar...
Read more


Why You Need To Create Specific Remarketing Ads

Why You Need To Create Specific Remarketing Ads   In earlier articles I have talked about how to write a great ad for your PPC campaign but remarketing needs a completely different strategy.   When using adwords remarketing, your target audience is people who have already visited your site. They have a basic understanding of your product or service but for some reason they didn’t make an enquiry (unless you are targeting all visitors). But for this purpose we will assume that you are only targeting traffic which visited your website and didn’t convert.   First of all, you need to identify your prospects’ needs and fears. What are they looking for on your site, what questions do they have and most importantly why didn’t they find what they were looking for on your site?   When you feel confident that you know the answers to these questions, then you need to plan how you will address these issues in your remarketing...
Read more


How to make your content go viral

How to make your content go viral By Gemma Purnell     Create a compelling headline   Ask a question or offer advice in your headline, give people a reason to read your article! How to…., and 5 ways to…… are great headlines to encourage people to take the time to read your article. Ensure that people know what to expect from your article and that you deliver upon their expectations, don’t promise the answer to a question if you’re not going to answer it.      Incite Emotional Reactions   Take a look at Facebook and see how many posts there are which don’t have some element of humour, how many shares do they have? It’s almost certain that posts with a lighthearted message are more likely to be shared. The funniest things are usually true, think about your favourite comedian and their jokes. You may find that many of their anecdotes are quirky conclusions of real life events and you should...
Read more


Linkbuilding - A different approach.

Linkbuilding - A different approach By Gemma Purnell   An interesting link building concept which a lot of people easily forget or don’t really understand is the amount of effort they should be putting into creating content for their own site; amazing articles, unique infographs and useful tools.    When you stop thinking about link building and start concentrating on creating truly great content then you will attract links naturally. I know you’ve heard it all before and it’s easier to say it than do it, but here is my theory:   Not so long ago, a small business who do their own online marketing were offered a guest post on a great blog which was very relevant to their niche. They were so thrilled that they did tons of research, wrote an amazing article and created some awesome images only to realise, hey this fantastic article is going on someone elses site, sure it’s going to link back to my site but to what? The prices...
Read more


3 Reasons Why Your Business Needs Adwords

3 Reasons That Your Business Needs Adwords…   By Gemma Purnell   (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/platform.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Adding regular unique content to your site to increase your industry relevance and in turn your search engine rankings, is ultimately the long term way to online marketing success. However, what if your website is brand new or your industry keywords are very high competition and achieving a first page ranking for your desired search terms is going to take months if not years? Using Adwords with the help of a professional adwords agency can put you at the top of page one tomorrow!   Of course, you will need to bid the necessary amount required to hit the top of first page bid and have a sufficient quality...
Read more


How To Promote A Unique Product With Adwords

How To Promote A Unique Product With Adwords   (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/platform.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();   Providing that you have some basic adwords knowledge and if you have read our other articles then it can be quite straight forward to promote a well known product or service with a high amount of monthly searches on Google.    But what if your product or service is unique or there are very few people actively searching for it? How do you generate interest and drive traffic to your site using Google adwords?   This is where the display network can be utilised to get your product or service in front of the eyes of potential customers who may not even know that your product even exists.    ...
Read more


How To Use Adwords In Different Aspects Of Your Buying Cycle

How To Use Adwords In Different Aspects Of Your Buying Cycle... By Gemma Purnell (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/platform.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); An imperative part of any marketing campaign is understanding your buying cycle, the process in which your prospective clients go through before deciding to purchase your product. Typically, there are four parts to any buying cycle starting with awareness - when the client realises that they have a need for your service - how do they come to that conclusion and what type of problem are they looking to solve with your product? Is your product or service widely known and available from a variety of different companies or is it exclusive to your company?   Using the adwords display network to show...
Read more


Improving Your Click Through Rate

Improving Your Click Through Rate By Gemma Purnell (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/platform.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Improving your Adwords click through rate (CTR) is a great way to increase the traffic to your website without increasing your advertising budget. I’ve tried to highlight five points which should help to improve your CTR whether you implement all of them or just one or two.    Write great ads: As you know the headline of your ad can have up to 25 characters and the second and third lines can have 35 characters each. It’s important to include your keyword in the headline and repeat it again in the body if possible, eg: International Web Design Experts.   Keyword - Web Design Pattaya   ...
Read more


3 Things You Should Know Before Using Adwords Remarketing

3 Things You Should Know Before Using Adwords Remarketing   By Gemma Purnell   (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/platform.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();   Everytime that Adwords introduce a new tool or way to enhance your campaigns, I can’t wait to try it out. But...stop...wait, before you start playing with remarketing on adwords there are three important facts about your business that you should know.   How long is your typical buying cycle? Do clients decide to buy your product in a matter of minutes, hours, days or even longer? Approximately how many sites do they visit before making their choice and how long do they spend thinking before they choose to buy? If you remarket too early, you could be remarketing to people who...
Read more


How Do I Start a Website

How Do I Start a Website   Now that we’re in the 21st century, creating a terrific website that’s easy to use is the cornerstone of any successful business. If you’re just entering the digital age or starting up a new business and you don’t have a website or the one you do have isn’t up to snuff, you’re endeavor is almost guaranteed to fail. It doesn’t matter if you’re a web wizard who can design the most spectacular website or an internet imbecile who has to hire an Einstein of E-commerce to get a website up and running … there are a few features that are a “must have” for any successful business website.   Before You Start   Even though your new venture needs the website “yesterday”, you still need to determine a few things before you even consider contacting a web designer. For instance, you’ll need to:   Secure a URL or uniform resource identifier. This is the name all your customers will...
Read more


PPCnSEO

PPCnSEO

We are an international company serving clients in the UK, Thailand, Australia and worldwide.

Most of our work is conducted in Thailand's seaside city of Pattaya, just outside of Bangkok.

Operating from Thailand we have lower costs, meaning that we can pass on great savings to our customers while still offering a high level of service.

We are approved members of Thailand's Board of Investment, an exclusive program offering privileges to carefully selected international businesses.

Worldwide

Online: http://ppcnseo.com

United Kingdom

Tel:+44(0)203 397 4215
Unit 3384, PO Box 6945,
London, W1A 6US

Thailand

Tel: +66(0)38 232 105
138/1 Thanon Chaiyaphruek,
Muang Pattaya,Amphoe Bang Lamung,
Chang Wat Chon Buri 20150

Australia

Tel: +61(0)28 006 2737